From their first store opening to becoming one of the UK’s leading multi-brand sports fashion retailers, we have worked alongside Footasylum for over 20 years, helping shape the physical expression of their brand at every stage of growth.
Our relationship started at the very beginning, when we designed the original Footasylum retail concept and supported their journey from an ambitious challenger brand to a national retailer. Since then, we have continued to evolve the customer experience through two major flagship design transformations in 2018 and 2026.
Today our role extends beyond store design. We work as a strategic retail partner across their store development programme, supporting new-location opportunities, future-format thinking, and the ongoing evolution of their delivery processes and teams.
Built around the Footasylum mindset of Defy Ordinary, every evolution has stayed true to the brand’s challenger spirit — creating places that connect product, culture, content and community.