Football retail has become increasingly transactional. Product-led, promotion-led and disconnected from the culture that makes the game matter.
Prodirect set out to create something different.
Working closely with the team, Onefine_day developed PDFC — a new retail concept designed to establish Pro as The Home of Football Culture.
Boot and Franchise Bibles combine expert merchandising with rich brand storytelling to celebrate football’s most iconic products.
“This was never about creating another football store. Together with One Fine Day, we’ve developed a new blueprint for football retail that brings performance, culture and expertise together in a way that feels authentic, premium and distinctly Pro:Direct.”
Sam Baldock
Pro Direct Marketing Director