Following the launch of Manchester, Liverpool represented the next chapter in the evolution of PDFC.
The challenge was to take the principles of The Home of Football Culture and create a scalable experience that remained authentic to Pro:Direct, while responding to a new location and a new football community.
The Liverpool store builds on the foundations of the concept — combining performance product, terrace culture, storytelling and service — creating another destination for the players, fans and communities who live the game every day.
A growing platform for football culture.
“Following the success of Manchester, One Fine Day helped us evolve the PDFC concept for a new city and a new football community. They understood the importance of keeping the experience authentic, while creating a scalable platform that continues to bring together performance, culture, storytelling and service in a way that feels distinctly Pro:Direct.”
Sam Baldock
Pro Direct Marketing Director