Sportmaster’s retail operation was already one of the most successful in the market. The challenge was not reinvention. It was evolution.
Our role was to help elevate the multi-brand experience. To create a more inspiring and accessible store environment that could attract a younger generation of consumers without losing the loyalty of its existing audience.
Through a series of strategic interventions, we amplified Sportmaster’s authority in sport, improved navigation and storytelling, elevated product presentation and made the store easier and more enjoyable to shop.
Small changes.
Big impact.
“The new Sportmaster Pro store concept is meeting all our expectations – successfully elevating Sportmaster’s sports knowledge and expertise in store for the next generation of ‘youngsters’, simplifying the shopping experience for everyone, and clearly connecting our online and offline offer. Kevin and the team at OFD understood our brief completely, bringing their considerable expertise in sports retail design to carefully evolve and refresh key elements of our brand and store experience for more impact. Currently piloted in one store, we plan to open Sportmaster Pro stores in 6 more flagship locations and 26 in total over the coming months.”
Thomas Schramek
Sportmaster Concept and Format Development Director