Oxfam exists to end poverty. Its stores exist to help make that happen.
For more than a decade, we have worked with Oxfam to redefine the role of its physical retail spaces. From the evolution of its high street stores, through new format innovation, to the creation and continued development of its Superstore concept.
The challenge has always remained the same.
How do you create better retail experiences that sell more, generate more donations, attract more volunteers and build stronger connections with local communities?
More with less.
Our approach has been to create stores that constantly remind people of the difference they make by shopping, donating and volunteering with Oxfam. Places that connect every purchase back to a bigger purpose.
We developed a flexible and scalable retail language built around connection and empowerment. A design system that improves navigation, simplifies operations and gives every store a stronger voice.
Real materials connected to Oxfam’s global work — from packing crates and tarpaulin to the same water taps used in disaster response — help tell the story of impact. Simple cause messaging sits alongside bold retail communication, balancing commercial effectiveness with a constant reminder of why Oxfam exists.
Most recently, this thinking has evolved into the next generation of the Oxfam Superstore format at Fort Retail Park in Manchester.
A community destination that brings together fashion, home, books, a café, events, online operations and a drive-through donation experience. A bigger platform for a new generation of conscious shoppers.
A store with a purpose.
‘The new Oxfam shop connects customers, donors and volunteers to the work Oxfam does in 92 countries to alleviate poverty and suffering. OFD invested time and energy in understanding Oxfam’s mission and the people at the heart of its activities when creating this contemporary, sustainable and flexible design. The innovative approach of OFD resulted in a unique design that solves operational challenges, adds real value to the shopping experience and enhances Oxfam’s ability to attract new supporters and grow vital income streams.”
Sara Farquhar
Head of Retail Brand, Oxfam