We created an award-winning store concept for Oxfam that constantly reminds visitors, at every touchpoint, the difference they can make by shopping, donating and volunteering at Oxfam. We developed a retail proposition that focuses on ‘connection’ and ‘empowerment’ and brought it to life with a store design that’s flexible, scalable, easy to shop and manage.
Actual materials used in Oxfam’s work, such as packing crates and tarpaulin, even down to the customer water taps – the same ones Oxfam uses to get clean water to disaster areas – reinforce the charity’s work. Clear, simple and positive cause-related messaging throughout layers with bold, retail messages in black-and-white to inspire and guide shoppers. More recently, we supersized the design to create Oxfam’s first-ever Superstore. Complete with café, event spaces, kids area, market stalls and drive-through donation point, the Superstore is a destination for its local community and a new generation of ethical shoppers.
‘The new Oxfam shop connects customers, donors and volunteers to the work Oxfam does in 92 countries to alleviate poverty and suffering. OFD invested time and energy in understanding Oxfam’s mission and people at the heart of its activities when creating this contemporary, sustainable and flexible design. The innovative approach taken by OFD resulted in a unique design that solves operational challenges, adds real value to the shopping experience and enhances Oxfam’s ability to attract new supporters and grow vital income streams.”
Head of Retail Brand, Oxfam