Urban Vibes was created to answer a gap in the market — a dedicated destination for the growing sports fashion audience.
Built from the ground up, we helped Sportmaster define and deliver a completely new retail brand.
From positioning and identity through to retail experience, digital engagement and store design, Urban Vibes was created as a place for young, urban consumers to discover products, connect with culture and feel part of something bigger.
At the heart of the store sits the Social Circle.
A flexible space for launches, events, content creation or simply hanging out.
A store built around community, not just consumption.
“OneFineDay Design embraced our challenge with passion and professionalism, delivering a unique retail experience within our market and assisting us in every step of our project with exceptional cooperation and expertise. URBAN VIBES came to life during a particularly complicated period, with lockdowns and pressure on consumers. Nevertheless, it has been able to deliver from the start extraordinary results in traffic and transactions, fostering an acceleration of our development plans through the testing phase and taking us more quickly than expected to the next phase of store openings.”
Michele Suppa
Business Development Director