Organisations that use the physical environment as an enabler of a greater goal, whether they are ending world poverty, tackling discrimination in football or beating cancer sooner. We help them better connect, better communicate and better engage their audience with their cause.
For charities and not-for-profits, getting people to believe in their cause is critical to them achieving the positive changes they’re all fighting for. Branding and environmental design – whether it’s a charity store, workplace or sports stadium – is an unmissable, powerful and vital opportunity to connect their audience with their work. We have jumped at the chance of helping Oxfam, Cancer Research UK and Kick It Out activate their causes through the physical space. Here’s how we did it.
We are working with Kick It Out, English Football’s equality and inclusion organisation, to develop a brand strategy that will help give more power to its campaigning activity. Work includes evolving its visual identity, defining brand voice and building a framework for how it communicates with its varied audiences. We created a three-pillar structure, raising the profile of the different kinds of work Kick it Out does to end discrimination and build belonging in football. The first pillar – Take A Stand, Kick It Out’s role as an advocate for change – launches as a social media campaign, to be promoted around the stadium at England’s match against Belgium in October 2020.
Our design features two unique, totally bespoke installations: ‘Braver, Smarter, Sooner’ uses test tubes as pixels and ‘United We Are Stronger’ employs thousands of coloured badges. Both can be configured differently to convey inspiring brand messages. Environmental communications have been designed to appear throughout an employee’s journey around the office – in breakout areas, team areas, kitchen and innovation spaces. Our latest work for the charity involves designing coffee shop areas for its stores