Puma’s partnership with Manchester City FC goes beyond the pitch.
It celebrates the wider culture of Manchester — the music, fashion, creativity and communities that make the city what it is.
Box 50 was created as a new type of hospitality experience. Not a corporate box. A football culture space.
A place designed around the rituals before, during and after the game.
The space brings together storytelling, entertainment and social connection to create a unique environment for fans and partners.
A celebration of the idea that Manchester City is more than a team.
It is a place to belong.
“Box 50 epitomises what Puma stands for; a lounge experience that really brings the brand to life for visitors. It’s not only the design and its execution that are beautiful, but the storytelling inside the four walls is exceptional. Huge thanks to Kevin’s team for understanding the DNA of both Puma and Man City, and turning what we imagined for the space into a reality.”
Omar Perez Prieto
Senior Manager City Football Group Partnership